About our Client:
Our client is trusted by millions of consumers all over the world who purchase their high recognized brand names. Their brands improve the way people live life at home in Home & Personal Care, Pet Care and Home & Garden. They have a diverse focus on meeting the different needs of their customers and product categories. Their 3,000+ employees work together to serve those who trust and use their products in their homes every day.
About the Job:
The Sr Category Insights Manager serves as an analytic, category management and consumer insights expert using the category management process as a decision platform for all initiatives designed to drive new distribution and optimize existing distribution, merchandising, pricing and promotional mix for all Home and Personal Care Categories. Working with Sales and Marketing this position will provide category management direction, consumer insights and fact-based selling to strategic business partners while helping grow market share and profitability.
Key Responsibilities:
- Provide fact-based information to support strategic direction on products to Senior Management, Brand Managers, and Category Managers based on Market Research, Syndicated Data Analysis, Customer Point of Sale data and Competitive Intelligence.
- Provide strategic additional support to category team through data capture, data analysis, and planogram development.
- Be able to function autonomously and make decisions independently working with commercial business unit leaders.
- Develop and meet with retailers to outline specific strategies to optimize product mix, shelf/display space, merchandising tools and price promotions to more effectively reach targeted consumers.
- Conduct in-depth analysis of customer data that includes new distribution, promotion, trends and competitive analysis, pricing and promotion effectiveness.
- Manage and communicate knowledge of competitive product performance and business trends. Use competitive knowledge to provide brand and category managers product recommendations.
- Work closely with sales on new products and feedback from sales and management.
- Develop and deliver seamless data solution tools from various sources.
Qualifications:
- Bachelor’s degree required
- 5+ Years’ progressive experience in category management and consumer insights
- Experience in the online/Omni channel preferred
- Strong knowledge of MS Office, strong excel skills
- Work with syndicated data, particularly Circana
- Experience with Category applications of Scintilla (charter); certifications are preferred
- Knowledge of shelf planogram software (JDA, Apollo, Spaceman)
- Knowledge of pricing mechanisms, elasticity, and promotion analysis
- Excellent communication skills – both oral and written
- Ability to excel in a fast paced, dynamic work environment
- Ability to communicate effectively with all levels within the organization
Salary and Benefits:
- Base Salary: 150,000-170,000
- Bonus Potential: 15%
- Standard Health and Dental benefits, 401K matching up to 5%
- We have permanently adopted a Flexible Framework model that sets Hybrid as the default model for professional employees, with many roles approved for fully remote/home-based.
- All employees enjoy deep discounts on company products, wellness programs, community involvement events and other fun activities throughout the year
Match Point Recruiting is an Executive Search Firm located in Bentonville, Arkansas.
We work with consumer goods companies across the United States.
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